General filing tips for health advertisements
Advertisements that require Prior Approval:
- Advertisements when an application is attached (tear or cut off).
- Direct-mail or solicitation to seniors.
- Medicare supplement.
- Advertisement used for new health products offered by the insurer.
- Long term care.
The following Product Standards must be completed and submitted:
- Standards for Health Application, (Form
No. 440-2442H) if the advertisement is attached to an application.
- Transmittal and Product Standards for Health Advertisements (Form
Filing Methods: Health advertisement forms may be submitted via SERFF or paper
Paper Filings: When filing a revision of a previously approved advertisement
via paper form, the filing must include a clean copy of the new advertisement,
a marked copy of the old advertisement which clearly identifies the differences
referred to as the "red-line" version, and a completed Transmittal
and Standards for Health Advertisements (Form No. 440-3308H). Form numbers on
transmittal and cover letter submitted with filing must reference the form number
on the advertisement EXACTLY.
SERFF Filings: If filing via SERFF, a copy of the previously approved
advertisement (or a redline copy) must be included in the filing on the Supporting
Documents Tab. The revised form must be attached to the Form Schedule Tab with
a new form number or revision date, mark the submission item as a revised form
including the SERFF filing number under which the form was previously approved
and the original form number. Form numbers on the transmittal, filing description
or cover letter submitted with filing must reference the form number on the
An insurer may file any advertisement for review and approval by the Oregon