Feedback on the proposed filing requirement for insurance and annuity advertisements.
Thank you for the stakeholder feedback on the Advertising Guidelines. We've taken the time to review the comments and will need some additional time to make revisions and prepare another set of documents stakeholder review. The following are some of the areas the Division is revisiting in light of feedback.
- Commenters suggested insurance segment specific filing requirements.
- There are some definitions for new terms (e.g. “influencers") that need more clarification.
- The five-year refiling requirement was a concern for commenters, specifically related to the overall workload this requirement would generate. The Division is exploring other options for monitoring active products and ensuring old products not actively marketed are appropriately closed.
- The final documents will provide greater clarity on issues related to Interstate Insurance Compact (IIPRC) approved products, self-certification allowances, and group products approved in other states.
- Some insurers have concerns about advertisements developed by producers (etc.) without input from the underwriting insurer.
The Division will be working on revisions to the advertisement guidelines for the next several months and we will provide an update in June 2022. Our goal is begin implementation of any changes later in 2022 or early 2023 after stakeholders have another opportunity to provide feedback.
Product standards review cycle
The Division of Financial Regulation has implemented a product standard review schedule. If new laws or legislation occur before the scheduled review date, the product standard will be revised as soon as possible. The review schedule is located on the
current forms list.
We will accept comments, requests for corrections, or clarifications at anytime. Email any comments or requests to
In your message, include the following:
- Product Standard Form number with edition date
- Form name
- Page number
- Category and reference
- Explanation of what needs to be corrected or clarified and why