Prior to Lemonade Daniel served as President at Powermat, whose wireless power became a default feature in the world's foremost smartphones (Samsung), venues (Starbucks), and cars (GM). Prior to Powermat Daniel served as SVP Corporate Marketing at Sandisk, with global responsibility for the company's social media, press relations, 50 web and ecommerce sites, and major rebranding. During the iPod's heyday, Daniel served as SVP and GM of Sandisk's audio-video business unit, attaining #1 market share worldwide after Apple. Daniel was also SVP and GM of SanDisk's Mobile Network Operator business unit, supplying unique hardware and software to the largest 10 carriers worldwide. Daniel joined SanDisk via the $1.6B acquisition of msystems, where he served as VP Marketing and BD. He was co-founder and CEO, Alchemedia Inc., a content security software company, and began his career as a corporate-commercial attorney.